Dr. Tony Bello
I’m Dr. Tony Bello, food scientist, faith leader, and founder of Shine Bridge Global.
My journey began in Ubiaja, Edo State, Nigeria, and led me to some of the world’s largest food companies, PepsisCo, Kellogg, and Kraft, where I helped shape iconic brands like Baked Lays and Lays Stax. It was a divine whisper that redirected my path from billion-dollar brands to billion-dollar cassava dreams for my country.
Today, I lead the Cassava Kingdom Movement, a faith-fueled mission to transform Africa’s most versatile crop, cassava, into premium food innovations and global investment opportunities.
At Shine Bridge Global, we bridge the gap between Africa’s untapped agricultural potential and diaspora driven capital. From clean-label ingredients to scalable consumer packaged goods, we build with purpose, not just profit.
Whether I’m serving as an advisor, investor, or father to next-generation food entrepreneurs, I carry one conviction. Africa will rise, rooted in purpose, powered by cassava.
Dr. Tony Bello speaking at a global entrepreneurship festival and later leading a product development session inside of a food processing laboratory
Dr. Tony Bello joins forces with Nigeria’s Ministry of Agriculture to transform cassava into a driver of economic growth and food security.
Dr. Tony Bello and the Honorable Minister of State for Agriculture and Food Security, aligning public-private sector strategies for Nigeria’s cassava industrialization.
Dr. Tony Bello engaging with agricultural policymakers and state representatives during World Cassava Day 2025 to align on cassava value chain opportunities and implementation.
Dr. Tony Bello collaborates with agricultural policymakers and state leaders at World Cassava Day 2025 to drive cassava value chain development.
Dr. Tony Bello in a high-level consultation with the Senior Special Assistant to the President on Agribusiness & Productivity, driving Nigeria’s cassava industrialization roadmap.
Dr. Tony Bello with the technical and production team at Allstarch’s R&D facility in Germany—strengthening ties for global starch innovation and co-manufacturing.
Standing atop a sealed bio-digester dome—part of an integrated starch production and energy efficiency system aligned with Shine Bridge’s ESG vision.
Celebrating with emerging youth leaders and delegates at the Farm to Global Markets exhibition. A movement built on innovation and generational impact.
A joyful moment with key partners and delegates, including Chairman of the Senate Agriculture Committee and Shine Bridge COO Kate Frank.
Shine Bridge Global and partners visit Indonesia’s state-of-the-art noodle plant to review clean-label cassava product development in action.
Standing atop a sealed bio-digester dome—part of an integrated starch production and energy efficiency system aligned with Shine Bridge’s ESG vision.
Inside the state-of-the-art noodle production facility in Indonesia with Shine Bridge Global co-manufacturing partners, inspecting clean-label cassava innovation in action.
